Creative road safety campaign in Vietnam

I’m pretty sceptical that this will have any affect whatsoever. Nice to see that the road dangers out here are being noticed though.

New Stitch-up

“The Asia Injury Prevention Foundation has launched a new road safety initiative in Vietnam that is both innovative and culturally appropriate” said Australian safety expert Matthew Hyndes.

“It is a very creative street campaign targeting students and office workers by displaying wrecked motor-scooters in public places” said Australian safety expert Matthew Hyndes.

“Almost 10,000 people died on Vietnamese roads in 2012”.

“The Foundation is doing a great job to create awareness of the dangers of excessive speed” said Hyndes.

“This activity shows the dividends to be reaped by designing clever, visible and culturally appropriate safety campaigns”.

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2 Comments (+add yours?)

  1. Angie
    Jul 28, 2013 @ 18:10:28

    It’s good to see that they’re highlighting the dangers out there. Having been to HCMC, it was scary to just cross a road even with a traffic light. Thanks for posting and for the follow on my blog. 🙂


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